Tribes
The challenge
Tribes, an esteemed African steakhouse and grill, underwent a recent brand revamp, transitioning from a tired, traditional African aesthetic to a fresh and contemporary design.
Our mission was to elevate the brand's tonality and develop a strategic framework that embodies the essence of modern Africa.
services
Marketing Strategy
Digital Media
Social Media
Above and below the line advertising
The result
The content approach maintains a deep connection to the African context that birthed the brand. The brand personality harmoniously reflects the opulent ambiance of its luxurious setting, where a captivating fusion of African allure intertwines seamlessly with the vibrant flavours of Africa’s rich culture.
The Tribes restaurant and brand identity was recently revamped with an earthy, premium and modern look and feel. Social Bite Media was assigned by client as their marketing agency. Our objective was to create hype around the re-opening of the store and portray the new brand personality across all marketing material.
