Tribes
The challenge
Tribes, an esteemed African steakhouse and grill, underwent a recent brand revamp, transitioning from a tired, traditional African aesthetic to a fresh and contemporary design.
Our mission was to elevate the brand's tonality and develop a strategic framework that embodies the essence of modern Africa.
services
Brand Identity
Digital Media
Social Media
Above and below the line advertising
The result
The refreshed content strategy strengthened Tribes’ connection to its African roots, ensuring the brand remained authentic and culturally relevant.
The brand personality was realigned to reflect the restaurant’s luxurious setting, capturing the essence of African heritage while enhancing the dining experience through a vibrant, contemporary lens.
The Tribes restaurant and brand identity was recently revamped with an earthy, premium and modern look and feel. Social Bite Media was assigned by client as their marketing agency. Our objective was to create hype around the re-opening of the store and portray the new brand personality across all platforms.
