Senhor Peri Peri
The challenge
Senhor Peri Peri’s brand identity had become outdated and disconnected from its evolving customer base. To re-energise the brand and enhance
its relevance, we undertook a full refresh. The original colour palette and typography no longer captured the brand’s true personality and tone, prompting a modern update that better reflects its vibrant spirit and
appeals to today’s audience.
services
Marketing Strategy
Brand Identity
Creative Campaigns
Social Media
Photography
The result
Social Bite Media successfully revitalised the Senhor Peri Peri brand by crafting a fresh, modern brand identity that honoured its heritage and core values. Through a brighter colour palette and contemporary typography, we infused the brand with new energy and vibrancy, creating a stronger emotional connection with a new generation of customers. The refreshed identity not only expanded Senhor Peri Peri’s appeal to a wider audience but also reinforced loyalty among its existing fanbase.
Senhor Peri Peri is the heart and soul of Portugal, inspired by the taste of Mozambique. A place where food, has modern Portuguese flavours, and where anyone, who walks in is family. Our new look and feel of the brand portrayed a place of high spirits and a love for all things Peri Peri!
We opted for a playful typeface that possesses the capability to incorporate images seamlessly into the typography. Their brand identity colours were changed to ensure a more striking look and feel.
