News Café
The challenge
In a partnership that intertwines creativity and strategy, News Cafe and Social Bite Media join forces to co-create national campaigns with the support of their valued sponsors. Our mission is to amplify the impact of each promotion, ensuring both brands shine brightly in the digital spotlight, ultimately leading to effective interactions.
services
Creative Campaigns
Art Direction
The result
Introducing the Jägermeister News Cafe April Promotion – a tale of mixology magic. An exciting new cocktail was introduced to the menu, enticing patrons to indulge in. The cherry on top? A chance to win exclusive tickets to the prestigious 2023 Metro FM awards, adding extra excitement to every sip.
The "Be the Front Runner" promotion took center stage as the theme for a grand national campaign celebrating the annual Durban July event. Our collaborative efforts crafted a visual and emotional resonance, capturing the spirit of the event and the allure of the prize.
The “Spin the Coin” promotion was a burst of instant gratification. Leveraging the unique facets of the brand, this activation etched a memorable experience in the minds of patrons, staying true to the essence of their brand identity.
Beyond these headline campaigns, our collaboration extends to monthly breakfast, lunch, and dinner promotions. These curated experiences highlight specific menu gems, enriching the dining journey and adding a flavourful twist to everyday dining.
