Calisto's
The challenge
The Calisto's brand team sought the expertise of Social Bite Media to revitalize their corporate identity, which had remained unchanged for an extended period. Their goal was to increase sales in the post-COVID era, and they entrusted us with creating a comprehensive brand strategy plan. As a traditional Portuguese restaurant, maintaining an authentic connection to their roots was essential.
services
Brand Identity
Marketing Strategy
Creative Campaigns
Social Media
Photography
The result
Through meticulous research on Calistos' history, values, and brand essence, we successfully incorporated key elements into the updated identity which maintained its authenticity with a fresh, contemporary look and feel.
We crafted a powerful brand strategy plan. Central to this plan was a key campaign that not only drove sales but also established an extensive database of loyal customers.
Additionally, our efforts successfully increased foot traffic to the restaurant, creating a vibrant and bustling atmosphere that perfectly complemented the updated look and feel of the brand while achieving tangible business growth.
Calisto's is renowned for its diverse menu featuring the tastiest Portuguese dishes, ranging from flame-grilled chicken to exquisite seafood and meat. We redesigned their dated menu to truly showcase the tonality of the authentic, vibrant ambiance of their stores. We also worked with client and strategically rearranged the menu categories to work with patrons ordering decisions. Today, the brand is a leader in Portuguese cuisine and boasts 10 restaurants across the country.
We introduced an innovative marketing tactic, prompting customers to enhance their dining experience by scanning a QR code. The code directed them to a visually captivating platform showcasing Calisto’s mouth-watering menu through enticing photography. This upselling technique proved highly effective. Patrons not only enjoyed the appetite appealing visuals but also had a chance to enter a competition for an unforgettable trip to Portugal. This added excitement and incentivized their participation.
